The Power of Perception, and What It Teaches Us About Branding
The power of perception reveals the keys for brand development. Read on for some of the world’s most potent scientific examples of brand perception.
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Little Lessons: What Childhood Development Teaches Us About Marketing
A clever marketing priming technique is key in the movement from brand perception to expectation. Read on for how to get this effect for your brand.
The Upgrade Downside: Why Products Seem to Falter Before a Next-Gen Release
Consumer priming helps explain why our favorite products seem to falter when a new version is released. Read on to learn about the upgrade downside.
Like an Old, Dependable Shoe: The Brand Desire Exchange
Looking to transform your brand awareness strategy to create a long-lasting, desire-filled brand relationship? Keep reading to learn how.
The Brand-Building Power of Passionate Customers
How can passionate customers build a brand better than the top marketing professionals ever could? Keep reading for how to go beyond brand loyalty.
Getting to Grips: Utilizing the Power of Desire in Marketing
Take a look at this brand perception case study to find out how desire in marketing can impact a golfer’s game and take your brand to the next level.
Your Brand Isn’t What YOU Think: Understanding Brand Perception
Transforming brand perception into your positive opinion seems ideal but your brand isn’t what you think. Read on for better brand marketing strategy.
Even Better than the Real Thing: Priming Your Customers to Choose Your Brand
Priming is a component of marketing strategies used by the most successful brands. Read on to learn how to prime your customers to choose your brand.
How to Demonstrate That Your Brand is Trustworthy
Trust is earned in our personal lives, as well as in our brands. Keep reading for the marketing strategy that will secure trust and brand loyalty.
The Ricochet Effect in Marketing and the Power of Brand Perception
In the book Brandcebo, I demonstrated that when consumers truly believe in a product, it can actually affect that product's performance. With the Ricochet Effect, I’ve shown that the opposite is true, too.
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