You know those brands that are so ubiquitous, that you can’t seem to go anywhere, or watch anything, without seeing them? Their customers are such die hard fans that you wouldn't dare denounce the company in front of them.
You know those brands that are so ubiquitous, that you can’t seem to go anywhere, or watch anything, without seeing them? Their customers are such die hard fans that you wouldn't dare denounce the company in front of them.
You know those brands that are so ubiquitous, that you can’t seem to go anywhere, or watch anything, without seeing them? Their customers are such die hard fans that you wouldn't dare denounce the company in front of them.
Brands are just like relationships. They can be simple positive associations for us, or life-changing love affairs. But in truth, they help us formulate our identities and, in some cases, achieve self-actualization. Think, for example, of your favorite sports team (if you’re into that sort of thing).
If you have ever stepped into our office, for a meeting and an espresso perhaps, you might have wondered, what is with the enormous YES, emblazoned on the wall in the office of our president?
Recent Comments