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The Powerful Placebo Effect of Brands

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Blog: August 2022

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  • Archive: August, 2022
August 11By Doron Malka Leave a comment

The Upgrade Downside: Why Products Seem to Falter Before a Next-Gen Release

Black and white image of brand new cars in a row at a dealership.

Consumer priming helps explain why our favorite products seem to falter when a new version is released. Read on to learn about the upgrade downside.

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