Blog

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  A Touch of the Divine: What Medieval Beliefs Teach Us About Marketing
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  Beyond Loyalty: Why Brand Dependability Is Necessary in Today’s Market
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  Spellbinding Brands: Why Some Brands Seem to Captivate Their Consumers
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  The Pen Is Mightier than the Word: Infusing High Emotion into Low-Key Products
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  The Subliminal & the Sublime: The Effect of Music on How We Perceive Brands
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  Hard-Wired: What Our Coffee Cravings Can Teach Us About Marketing
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  Death, Voodoo and the Power of Our Beliefs
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  The Beautiful Game: What World Cup Soccer Can Teach Us About Marketing
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  Buried Biases: Using the Power of Expectation in Marketing Strategies
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  The Dieting Dilemma: What Fad Diets Can Teach Us About Marketing
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  The Power of Perception, and What It Teaches Us About Branding
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  Little Lessons: What Childhood Development Teaches Us About Marketing
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  The Upgrade Downside: Why Products Seem to Falter Before a Next-Gen Release
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  Like an Old, Dependable Shoe:​​ The Brand Desire Exchange
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  The Brand-Building Power of Passionate Customers
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  Getting to Grips: Utilizing the Power of Desire in Marketing
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  Your Brand Isn’t What YOU Think: Understanding Brand Perception
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  Even Better than the Real Thing: Priming Your Customers to Choose Your Brand
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  How to Demonstrate That Your Brand is Trustworthy
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  The Ricochet Effect in Marketing and the Power of Brand Perception
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  Why Pasta Tastes Better in Italy: The Power of Expectation in Marketing
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  Creating BRANDcebo: Moving from Brand Loyalty to Brand Dependability
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  Brands Using Brandcebo Successfully
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  Brand Romance: How We Fall in Love with Our Favorite Brands
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  The Power of Priming