Brandcebo

The Powerful Placebo Effect of Brands

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DORON MALKA'S HIGHLY ANTICIPATED DEBUT


The Powerful Placebo Effect of Brands

We all accept the possibility of placebo effects in medicine, but is it possible that certain brands carry the same power? Could a brand of popular running shoes actually make you run faster? Could a luxury brand of sunglasses make you see better? Can the same beer taste distinctively different when poured out of a different bottle? The answer is yes! And that's what BRANDcebo is all about.

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Blog: BRANDcebo

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January 9By Doron Malka Leave a comment

A Touch of the Divine: What Medieval Beliefs Teach Us About Marketing

Image of Royal hand touching a person’s head.

What can the touch of a king from the middle ages teach us about marketing strategy? Keep reading to find out about the placebo effect of brands.

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January 9By Doron Malka Leave a comment

Beyond Loyalty: Why Brand Dependability Is Necessary in Today’s Market

Older couple holding each other’s hands.

For consumers to depend on your brand, you’ll need more than brand loyalty. Read on to find out why brand dependability is the key in today’s market.

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August 16By Doron Malka Leave a comment

Spellbinding Brands: Why Some Brands Seem to Captivate Their Consumers

Stunning woman adjusting earrings in front of a mirror.

Looking to captivate your consumers like the world’s most successful brands? An emotional marketing strategy is the key. Read on to find out why.

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May 31By Doron Malka Leave a comment

The Pen Is Mightier than the Word: Infusing High Emotion into Low-Key Products

Closeup image of person holding a pen atop a notebook.

How do you elicit emotions in your marketing strategy? Read on for emotional marketing examples and how to infuse high emotion into low key products.

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May 15By Doron Malka Leave a comment

The Subliminal & the Sublime: The Effect of Music on How We Perceive Brands

Black and white image of a musician in a wine bar.

Music in advertising is a powerful marketing strategy. Read on for the best brand strategy examples and how to use music to your brand’s advantage.

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March 30By Doron Malka Leave a comment

Hard-Wired: What Our Coffee Cravings Can Teach Us About Marketing

Espresso machine slow pouring a cup of coffee.

Coffee cravings can actually teach us about how to build brand awareness. Keep reading to learn how this concept can improve your marketing strategy.

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March 10By Doron Malka Leave a comment

Death, Voodoo and the Power of Our Beliefs

Closeup shot of an African tribal mask, expressing fear.

Keep reading to learn how deep the placebo effect can go for your belief marketing strategy and the power it can offer for your life and your brand.

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February 14By Doron Malka Leave a comment

The Beautiful Game: What World Cup Soccer Can Teach Us About Marketing

Wide shot of a soccer ball in a packed stadium.

Keep reading to find out what soccer can teach us about brand perception and how to start making it a reality for your brand 's marketing strategy.

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January 3By Doron Malka Leave a comment

Buried Biases: Using the Power of Expectation in Marketing Strategies

Confident CEO leading his team in a meeting.

Looking to innovate the perception of your brand and forge the path to brand loyalty? Read on to learn to harness biases in your marketing strategy.

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December 1By Doron Malka Leave a comment

The Dieting Dilemma: What Fad Diets Can Teach Us About Marketing

Woman in a black tank top pouring herself green, healthy juice.

The power of perception reveals the keys for brand development. Read on for some of the world’s most potent scientific examples of brand perception.

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Recent Posts

  • A Touch of the Divine: What Medieval Beliefs Teach Us About Marketing
  • Beyond Loyalty: Why Brand Dependability Is Necessary in Today’s Market
  • Spellbinding Brands: Why Some Brands Seem to Captivate Their Consumers
  • The Pen Is Mightier than the Word: Infusing High Emotion into Low-Key Products
  • The Subliminal & the Sublime: The Effect of Music on How We Perceive Brands

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