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The Powerful Placebo Effect of Brands

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Blog: January 2024

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  • Archive: January, 2024
January 9By Doron Malka Leave a comment

A Touch of the Divine: What Medieval Beliefs Teach Us About Marketing

Image of Royal hand touching a person’s head.

What can the touch of a king from the middle ages teach us about marketing strategy? Keep reading to find out about the placebo effect of brands.

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January 9By Doron Malka Leave a comment

Beyond Loyalty: Why Brand Dependability Is Necessary in Today’s Market

Older couple holding each other’s hands.

For consumers to depend on your brand, you’ll need more than brand loyalty. Read on to find out why brand dependability is the key in today’s market.

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Recent Posts

  • A Touch of the Divine: What Medieval Beliefs Teach Us About Marketing
  • Beyond Loyalty: Why Brand Dependability Is Necessary in Today’s Market
  • Spellbinding Brands: Why Some Brands Seem to Captivate Their Consumers
  • The Pen Is Mightier than the Word: Infusing High Emotion into Low-Key Products
  • The Subliminal & the Sublime: The Effect of Music on How We Perceive Brands

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