What We Think, We Become.
The Road to BRANDcebo
BRANDcebo takes a startling look at the effect brands have on our mental, emotional, and physical states.
The King, the Golem, and the Ray-Ban Glasses
The Placebo Effect Over Time
Romancing the Brand
How to Turn Brand Consumers into Brand Lovers
Branding and the Art of the Self-fulfilling Prophecy
How to Turn Brand Perception into Performance Expectation
Mirror, Mirror on the Wall…
How Consumers Self-express Through Brands
The Ricochet Effect
How Desirable Brands Directly Affect Product Performance of Competitive Brands
How to Transform Brand Loyalty into Brand Dependency
Doctor of Marketing and Branding Guru
Doron Malka was born and raised in Jerusalem — perhaps the most admired city-brand in the world. Dr. Malka is the founder and president of Ameba Marketing, an award-winning branding and advertising agency in San Diego, California. For over 20 years, Doron has personally crafted and managed hundreds of cutting-edge branding, marketing, and public relations campaigns for leading national and international clients.
What our readers have to say
Here are just some of the responses from people who've read BRANDcebo!
Among the flurry of marketing and branding books, BRANDcebo offers a breath of fresh air. It does not preach differentiation, it exemplifies it. First and foremost, by introducing intriguing new foundational concepts: the placebo effect of brands and the ricochet effect. These are not only grounded in the latest neurological research, but validated through compelling controlled experiments and vast professional experience. Second, the narrative style showcases the transformation of Doron's personal journey into a professional one, making it entertaining and fun to read.
Doron Malka opens the door not only for marketing researchers, but also for anyone who wonders about the nature of the relationships we create with brands.
I had never thought about this before and it made me smile when thinking back to my first pair of Adidas running shoes. I know I ran faster and played better for no other reason that the ‘BRANDcebo’ effect this brand had on me.
A must-read primer for anyone considering the topic of branding. This book is more than a snapshot of classical branding methods. Read this book and learn a new approach to branding that takes into account a placebo effect similar to what is witnessed in the drug industry.
"BRANDcebo offers a dramatic shift in the way we think about brands and the intimate relationships we have with them."
Understanding the true effects of branding is key to discovering how to truly market to our clients.
Get an exclusive chapter!
Just enter your email and we'll send you a free exclusive chapter! Easy and uncomplicated!
Take a glimpse into the eye-opening research of BRANDcebo.